Wednesday, April 17, 2013

Wednesday WIN

Italian food manufacturer Gioni has come up with an innovative way to advertise their newly-designed sauce bottles. The sauce flows out easily so there is no need to smack the bottom of the bottle as ketchup lovers usually do. The naughty ads illustrate role reversal by having ketchup, brown sauce, and salad cream bottles spanking humans, in a little sweet revenge.












The tagline says “Don’t spank our bottles again.”

From Hermione's Heart

19 comments:

joeyred51 said...

Thanks Hermione. Very cute and fun.

Hug,
joey

kiwigirliegirl said...

Very daring adds very cute though

ronnie said...

Good piece of advertising. Thanks Hermione.

Love,
Ronnie
xx

SirQsmlb said...

Can you imagine how nervous the person was who brought this idea to the table?? Wow!

Thanks!
fiona

Roz said...

Love it, thanks for sharing Hermione.

Great piece of advertising!

Hugs,
Roz

Anonymous said...

Love the adds. I bet the one that thought it up gets spanked LOL.
Thanks for posting them Hermione.
archedone

R&K - Our journey in DD said...

I love it! Very funny and daring ad. Thanks for the laugh, it was much needed today!
Kim

Penelope said...

Cute, but only a win if they asked the artists for permission to use their art (and paid them): I recognise two of the spankees in these as the work of EndArt and Kami Tora.

st said...

Daring. Someone had guts to present this idea. Funny. Thanks for posting....

Young Lady said...

i pretty much love this!!! wow... :D :D :D I want to get like full size posters and put them up!! :D

sunnygirl said...

Pretty original. Mainstream???

smuccatelli said...

One would assume they would give credit (as well as royalty payments) to the copyrighted artists whose work they are using. They should at least get paid if not acknowledged in the ads.

Love the campaign though. Wish they had stuff like this in the US!

Erica said...

Wow! These are a win for sure! :-)

Kenzie said...

VERY daring ads lol. I saw these and was shocked. Thanks for sharing though, they're cute!

Terpsichore said...

cute...thanks for sharing

Blondie said...

That is great! I would buy the product just for the creativity of the advertisement.

Hermione said...

This is quite a gutsy advertising agency. Something like this would never be seen in Canada.

Hugs,
Hermione

Enzo said...

Gutsy advertising indeed!
I doubt you would see anything like this in the US either. Not this straightforward anyways.

Katie Rob said...

Fun advertising, Hermione! Thanks for sharing these. Hugs!

<3 Katie