Bigger, Better, Softer Buns

This billboard is announcing what I consider to be a major improvement at Canada's leading fast food chain. Softer buns - that's very good news.

In the past, their buns have been small and solid; smoothly rounded yet resistant to pressure; firm and unyielding to the touch.

Now that I think about it, the old ones sound pretty good too!



(I confess that in the past I may have misled you with phony fast food signs here and here, but this one is the real deal!)