Now it seems to be available everywhere - even at Walmart. There are advertisements for it in many popular magazines, and probably on television too. (I wouldn't know because I always fast-forward through the commercials.)
But did you know there is a cheap and simple alternative? Ron recently sent me an email full of helpful household hints. One of them was this:
Vinegar to heal bruises... Soak a cotton ball in white vinegar and apply it to the bruise for 1 hour. The vinegar reduces the blueness and speeds up the healing process.
You might find this one helpful too:
Quaker Oats for fast pain relief... it's not for breakfast anymore! Mix 2 cups of Quaker Oats and 1 cup of water in a bowl and warm in the microwave for 1 minute, cool slightly, and apply the mixture to your bottom for soothing relief from post-spanking pain.